Cookie Policy
How Celavivo uses cookies and similar tracking technologies
Innotevia Limited, trading as Celavivo
Last updated: 01/06/2026
This Cookie Policy explains how Innotevia Limited, trading as Celavivo (“we”, “us”, and “our”), uses cookies and similar technologies to recognise you when you visit our website at https://celavivo.com (the “Website“). It explains what these technologies are, why we use them, and your rights to control our use of them.
In some cases we may use cookies to collect personal data, or data that becomes personal data when combined with other information. This Cookie Policy forms part of, and should be read together with, our Privacy Policy.
Contents
1. What Are Cookies?
Cookies are small data files placed on your device when you visit a website. They are widely used to make websites work, work more efficiently, and provide reporting information to website operators. Similar technologies include local storage, session storage, and tracking pixels, and this Cookie Policy covers all of them collectively, even where we use the word “cookies” for simplicity.
Cookies set by Celavivo are called first-party cookies. Cookies set by other parties (for example, our analytics providers) are called third-party cookies. Third-party cookies allow features such as analytics to function on or through the Website. The parties setting those cookies may also recognise your device when you visit other websites.
2. Why Do We Use Cookies?
We use cookies for several purposes:
- to make the Website function properly (for example, to remember items in your cart, manage your session, and protect against fraud);
- to respect and store your cookie preferences;
- to understand how visitors use the Website, so we can improve it;
- to support our marketing activities by understanding which campaigns bring visitors to the Website.
3. Legal Basis and Consent
Under EU and Cyprus law, we rely on the following legal bases for placing cookies:
- Strictly necessary cookies — these do not require consent because they are essential for the Website to operate (for example, session management, cart functionality, and security);
- All other cookies (analytics, functionality, advertising) — these are only placed after you have given consent through our cookie banner.
Our cookie banner is provided by Complianz. Until you give consent, non-essential cookies are not loaded. You may accept all cookies, reject non-essential cookies, or manage your preferences by category. You may change your preferences at any time by reopening the cookie banner from the link provided on the Website.
4. How Can I Control Cookies?
You have the right to decide whether to accept or reject non-essential cookies. You can manage your preferences through our Cookie Consent Manager (powered by Complianz), which appears in a banner when you first visit the Website and is reaccessible at any time from the Website. Strictly necessary cookies cannot be rejected because they are required for the Website to function.
If you reject non-essential cookies, you can continue to use the Website, but some features may be limited (for example, certain analytics and customisation features will not be available to us).
5. Types of Cookies We Use
The specific cookies served through our Website and their purposes are described in the tables below. Cookie names and durations may change over time as the underlying tools are updated by their providers.
5.1 Strictly Necessary Cookies
These cookies are essential for the operation of the Website and cannot be switched off. They are usually set in response to actions you take that constitute a request for services (such as logging in, adding items to a cart, or setting your privacy preferences).
| Name | Purpose | Provider | Duration |
|---|---|---|---|
| cmplz_* | Stores your cookie consent choices and the banner’s interaction state. | Complianz (first-party) | Up to 1 year |
| woocommerce_cart_hash | Detects changes to the cart so updates can be processed correctly. | WooCommerce (first-party) | Session |
| woocommerce_items_in_cart | Tracks items in the cart so the checkout flow works correctly. | WooCommerce (first-party) | Session |
| wp_woocommerce_session_* | Maintains a session for the visitor, used by checkout and customer account functionality. | WooCommerce (first-party) | 2 days |
| wordpress_logged_in_* | Identifies a logged-in user and maintains the login session for the user account area. | WordPress (first-party) | Session or up to 14 days if “remember me” is selected |
| wordpress_sec_* | Security cookie used by WordPress to verify authenticated sessions in the admin and account areas. | WordPress (first-party) | Session or up to 14 days if “remember me” is selected |
| wp-settings-* | Stores user interface preferences for the WordPress account area. | WordPress (first-party) | 1 year |
5.2 Analytics Cookies
These cookies help us understand how visitors interact with the Website by collecting and reporting information anonymously. They are only loaded after you give consent.
| Name | Purpose | Provider | Duration |
|---|---|---|---|
| _ga | Registers a unique identifier used to generate statistical data on how the Website is used. | Google Analytics 4 | 2 years |
| _ga_* | Used by Google Analytics 4 to persist session state and distinguish users. | Google Analytics 4 | 2 years |
| _gid | Registers a unique identifier used to generate statistical data on Website use (where present). | Google Analytics | 24 hours |
| _clck | Persists Microsoft Clarity’s user identifier across the Website for analytics purposes. | Microsoft Clarity | 1 year |
| _clsk | Connects multiple page views by the same user into a single Microsoft Clarity session recording. | Microsoft Clarity | 1 day |
| CLID | Identifies the first time Clarity saw this user on any site using Clarity. | Microsoft Clarity | 1 year |
| MUID | Identifies unique web browsers visiting Microsoft sites and is used for analytics, site improvement, and personalisation. | Microsoft Clarity | 1 year |
| ANONCHK | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity does not use ANID, so this cookie is always set to 0. | Microsoft Clarity | 10 minutes |
| SM | Used in synchronising the MUID across Microsoft domains. | Microsoft Clarity | Session |
Microsoft Clarity also records session interactions (mouse movements, clicks, scroll behaviour) to produce heatmaps and session replays that help us improve the Website. Clarity automatically masks sensitive input fields (such as passwords and payment details). For more information, see Microsoft Clarity’s privacy disclosure.
5.3 Tag Management
We use Google Tag Manager to manage the loading of tracking and analytics scripts on the Website. Google Tag Manager itself does not collect personal data through cookies on the Website, but it loads other tags (such as Google Analytics 4) that do, and only after you have given consent through our cookie banner.
6. Managing Cookies in Your Browser
In addition to managing cookies through our cookie banner, you can control cookies through your browser settings. The means of doing so varies by browser. The following links explain how to manage cookies in the most common browsers:
EU users can also use the Your Online Choices platform to manage advertising cookies from participating providers.
7. Other Tracking Technologies
In addition to cookies, we may use similar technologies including local storage, session storage, and tracking pixels (also known as web beacons or clear gifs). These technologies serve similar purposes to cookies — they recognise your device, support analytics, or measure the effectiveness of communications.
Microsoft Clarity in particular uses session-recording technology that captures user interactions on the Website for analytics and usability purposes. Recording is subject to your cookie consent.
8. Advertising and Marketing
Celavivo does not display third-party advertising on the Website. However, we run advertising campaigns on external platforms such as Facebook, Instagram, and Google to attract visitors to the Website. These platforms process data about people who see or interact with our ads in accordance with their own privacy policies.
Where you click on a Celavivo ad on an external platform and then visit our Website, the analytics cookies set on our Website (after your consent) may capture information about that visit, which helps us measure campaign effectiveness.
9. International Data Transfers
Some cookies and tracking technologies described in this Cookie Policy are operated by service providers based outside the European Economic Area, including Google and Microsoft. Data collected through these cookies may be transferred to and processed in the United States or other non-EEA countries. Such transfers are subject to appropriate safeguards as described in our Privacy Policy.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, in the providers we work with, or for legal or regulatory reasons. The date at the top of this Cookie Policy indicates when it was last updated. We encourage you to review this Cookie Policy periodically.
11. Further Information and Contact
For questions about our use of cookies or other tracking technologies, please contact:
| Company | Innotevia Limited, trading as Celavivo |
| Jurisdiction | Republic of Cyprus |
| Address | 20 Dimotikis Agoras, Larnaca, 6250, Cyprus |
| [email protected] | |
| Website | celavivo.com |